There is a Michelin tire ad where a cartoon character is driving along, loses control on ice, skids and tumbles in the sky and the Michelin Tire man throws some new tires on the car and it stops just before running into some beavers on a fallen tree. OK, so it makes the point that Michelin thinks its tires will stop your car well in the winter on ice.
But the strange thing is that they quote some numbers, something to the effect of Michelin tires will stop your car in xx less feet.
Well that sure raises a few questions. xx feet less than if you were driving with what other type of tire? xx feet when you are driving how fast? xx feet when the car you are driving weighs how much?
If they just said that Michelin tires let you stop on ice in less distance than any other tire on your car – that would be easy to understand (and also to check).
But to cite an absolute number of feet just begs a bunch of other questions.
What exactly were they thinking?
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