
Ever notice that cosmetics ads use images where the contrast is cranked up to max. Doing this ensures that no real facial features are ever visible – features such as pores, pimples, blackheads, fuzz, wrinkles, etc. Only the makeup is highlighted. Also, the actor acquires an otherworldly appearance that would not be possible without the technical trickery.
Remember the Julia Roberts ad that was pulled because it had been doctored to such a high degree that she was barely recognizable?
Moral of the story – you will never never never look like the people in the cosmetics ads, because that’s not how those people really look anyway.

















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