Advertising's Wall of Shame
  • This is what happened if you bought the wrong coffee

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    Did the ad copy REALLY say that?

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    Yeah, right, just how stupid do the advertisers think we are?

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    They actually published this?

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    What every young American child should have!

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    So we finally discovered what women REALLY want

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    Kentucky, eh?

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    The latest discovery in baby drink

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    In minutes? Not seconds?

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    They really published this?

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    A pedophile ad for DC-8s!

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    The closed eyes are perfect, how else to apply lipstick. Suggestive? No ......

 
Julia-Roberts_Without_Makeup

They yanked the Julia Roberts ads in Britain for being misleading. You can see a normal looking Julia in the first photo. But this is what she looked like in the ad:

Just a bit too much????

There is Julia Roberts as she normally looks without makeup.

There is Julia Roberts with makeup

And then there is Julia Roberts after the photo editing

Take a look at software such as Portrait Professional (great software, by the way) and see what it can do to a face. Not only can you alter the skin and all features but you can actually sculpt the face so it’s dimensions are altered. 

Unfortunately a lot of cosmetics ad don’t just show you what their products will do, but instead highlight what great photo editing will do!

 

Who looks like this?

 Cosmetics  Comments Off
Oct 112011
 
covergirl drew

 Ever notice that cosmetics ads use images where the contrast is cranked up to max. Doing this ensures that no real facial features are ever visible – features such as pores, pimples, blackheads, fuzz, wrinkles, etc. Only the makeup is highlighted. Also, the actor acquires an otherworldly appearance that would not be possible without the technical trickery. 

Remember the Julia Roberts ad that was pulled because it had been doctored to such a high degree that she was barely recognizable?

Moral of the story – you will never never never look like the people in the cosmetics ads, because that’s not how those people really look anyway.

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