Facts And Figures | Advertising Hell

This is what happened if you bought the wrong coffee
Did the ad copy REALLY say that?
Yeah, right, just how stupid do the advertisers think we are?
They actually published this?
What every young American child should have!
So we finally discovered what women REALLY want
Kentucky, eh?
The latest discovery in baby drink
In minutes? Not seconds?
They really published this?
A pedophile ad for DC-8s!
The closed eyes are perfect, how else to apply lipstick. Suggestive? No ......

Changes in Advertising Spending by Media

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Oct 072011

Percent Change in Measured Ad Spending¹

MEDIA SECTOR

Media Type

(Sectors and types listed in rank order of spending)

Jan-Sep
2010 vs. 2009

TELEVISION MEDIA 10.5%

– Network TV 6.1%

– Cable TV² 9.0%

– Spot TV³ 27.8%

– Spanish Language TV⁴ 11.9%

– Syndication – National -8.3%

MAGAZINE MEDIA⁵ 2.6%

– Consumer Magazines 2.8%

– B-to-B Magazines -2.6%

– Sunday Magazines 8.1%

– Local Magazines -1.8%

– Spanish Language Magazines 5.2%

NEWSPAPER MEDIA⁶ -2.9%

– Local Newspapers -4.4%

– National Newspapers 6.8%

– Spanish Language Newspapers 2.0%

INTERNET (display ads only)⁷ 7.7%

RADIO MEDIA 6.2%

– Local Radio 3.8%

– National Spot Radio 15.9%

– Network Radio
1.7%

OUTDOOR 7.3%

FSIs⁸ 6.7%

TOTAL 6.4%

Source: Kantar Media

Suffusion theme by Sayontan Sinha

Top Ten Advertising Categories: January-September 2010¹

		Jan – Sep 2010			Jan – Sep 2009
Rank	Category	($Millions)			($Millions)			% Change
1	Automotive	$	9,151.5		$	7,399.8		23.7	%
	(Manufacturers)		($5,761.2	)		($4,691.8	)	22.8	%
	(Dealers)		($3,390.3	)		($2,708.0	)	25.2	%
2	Telecom	$	6,369.4		$	6,083.1		4.7	%
3	Local Services	$	5,932.8		$	5,577.3		6.4	%
4	Financial Services	$	5,604.6		$	5,122.3		9.4	%
5	Miscellaneous Retail²	$	5,108.8		$	4,639.5		10.1	%
6	Food & Candy	$	4,961.7		$	4,516.5		9.9	%
7	Direct Response	$	4,549.9		$	4,852.2		-6.2	%
8	Personal Care Products	$	4,446.7		$	4,050.2		9.8	%
9	Restaurants	$	4,267.4		$	4,190.4		1.8	%
10	Pharmaceutical	$	3,160.9		$	3,455.5		-8.5	%
	TOTAL³	$	53,553.6		$	49,886.8		7.4	%

Top Ten Advertisers: January-September 2010¹

		Jan – Sep 2010	Jan – Sep 2009
Rank	Company	($Millions)	($Millions)	% Change
1	Procter & Gamble Co	$2,252.7	$1,897.1	18.7%
2	AT&T Inc	$1,510.7	$1,305.4	15.7%
3	General Motors Corp	$1,480.5	$1,227.4	20.6%
4	Verizon Communications Inc	$1,406.8	$1,618.9	-13.1%
5	News Corp	$984.8	$911.5	8.0%
6	Johnson & Johnson	$950.4	$1,024.9	-7.3%
7	Pfizer Inc	$895.7	$893.5	0.2%
8	Time Warner Inc	$863.3	$872.3	-1.0%
9	General Electric Co	$793.2	$752.6	5.4%
10	Walt Disney Co	$776.9	$746.9	4.0%
	TOTAL²	$11,914.7	$11,250.6	5.9%

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Changes in Advertising Spending by Media

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Percent Change in Measured Ad Spending¹

MEDIA SECTOR Media Type (Sectors and types listed in rank order of spending)		Jan-Sep 2010 vs. 2009
TELEVISION MEDIA		10.5%
– Network TV		6.1%
– Cable TV²		9.0%
– Spot TV³		27.8%
– Spanish Language TV⁴		11.9%
– Syndication – National		-8.3%
MAGAZINE MEDIA⁵		2.6%
– Consumer Magazines		2.8%
– B-to-B Magazines		-2.6%
– Sunday Magazines		8.1%
– Local Magazines		-1.8%
– Spanish Language Magazines		5.2%
NEWSPAPER MEDIA⁶		-2.9%
– Local Newspapers		-4.4%
– National Newspapers		6.8%
– Spanish Language Newspapers		2.0%
INTERNET (display ads only)⁷		7.7%
RADIO MEDIA		6.2%
– Local Radio		3.8%
– National Spot Radio		15.9%
– Network Radio		1.7%
OUTDOOR		7.3%
FSIs⁸		6.7%
TOTAL		6.4%